Facebook was created to be an outlet for like-minded individuals to come together and share thoughts, ideas, opinions, reviews, etc. without being influenced or pressured by corporations. Yet, many people assume that since Facebook is a social media giant that it is the best place to plaster your sales pitches on every wall possible. We frequently see this mistake being made by new businesses and even well-established ones that are just not using what little time they have effectively.
Should you do it just because everyone else is doing it? Absolutely not. There is a delicate balance required in reaching and engaging with your target audience while showing them what all you offer, instead of selling to them (relentlessly) what you offer. More importantly, rather than dropping ads just anywhere and hoping for a lead, here are 3 simple ways to get better results on Facebook.
#1: Stop Trying to Sell, Sell, Sell
We know that times may be tough and it might be crunch time, but believe us when we say that selling your heart and soul out on Facebook is not going to get you anywhere (it may even negatively impact your business!). Instead, set time aside each day to actively engage your target audience by liking some interesting posts on your feed, replying to comments, asking questions, and possibly even helping people for free if the opportunity presents itself! I know, it sounds crazy because nothing is ever really free….I mean….what’s the catch? The point is that if someone on your newsfeed is requesting a recommendation or needs help in some other way that you can step in and help out, they will remember your company through your good deed. By doing something nice for them without expecting anything in return, you are humanizing your business and leaving a positive impression with a potential future consumer. The point is, you can spend all your time trying to have a million static followers, but it doesn’t do you any good unless you have built genuine relationships with your followers to make them want to care about what you have to offer.
#2: Don’t Let Your Content Get Stale
We sometimes get so wrapped up in professionalism that we forget to have a little fun. You need to share content that is already getting attention and create original content that is interesting enough that people will choose to follow you for more. For example, a big hit right now on social media are motivational/inspirational photos captioned by quotes. Actually, research has shown that pictures in general receive far more attention than text only posts. With that said, sometimes people just need a break from the monotonous business related posts and want to see something like a funny picture or .gif to brighten their day. Likewise, while stock photos are sometimes a necessity, don’t be afraid to snap a photo of someone around your office being goofy. Again, this lends a human element that businesses on Facebook so desperately require in order to not be passed over as just another business fishing for sales.
#3: Start Up Some Competition
There are so many various ways to run a competition on Facebook. Consider the following example, if your company sells t-shirts you can tell your followers that every person that sends in a photo of themselves adorned in your company’s t-shirt will be automatically entered in to win some sort of prize. Even if the prize is simply more merchandise with your company’s logo on it, people love to receive free items and it doesn’t hurt that they are advertising your company in the process!
Now that you have learned these simple ways to engage your audience and build up your business to customer relationships, log on to Facebook and try them out!
Do you have more Facebook tips that have led to better customer relations in your personal experience? Leave us a comment below, we love to hear from you!
Beginning January 2015, Facebook recently announced that they will begin analyzing your promotional posts to decide whether or not they fit new standards and contain enough quality content to be dispersed to your fans. While you may feel that Facebook’s continually limiting nature is going to do a number on your business, their intent behind this newest change is still honorable from a user perspective. What they want to accomplish is ensuring that Facebook stays a community that encourages engaging interactions and builds genuine relationships. But before you start stressing out, we are going to review what kind of posts will be a big NO-NO and tell you the simple changes you can make so that this new standard affects you and your business as little as possible.
The 3 types of posts to AVOID:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
The People Have Spoken and They Don’t Want To Click Here Buy Now.
Facebook asked users what they could do in order to improve the Facebook experience and members responded that they wanted to see more of what they cared about. Now, whether that is breaking news, humorous photos, motivational quotes, or otherwise, we can assure you that “promotional posts” were not at the top of these lists. Therefore, Facebook wants to limit the amount of posts that merely aim to push products in blatant ways. Now, when we use the term “blatant ways” we are inferring that you can still offer your products but there are just different ways you need to go about it. For example, posts that go something like this, “Check out and make sure to purchase our hot new product” or “Click here and buy for only 3 easy payments of 19.95” would fall under the “too promotional” category and would not be published to your fans. Instead, a revision of these types of posts that would be acceptable would contain quality content (like a personal experience or possibly a background story) that offers insight into what your product offers and lets the reader decide whether or not they want to purchase it.
No More Contests? Not Exactly…
We believe that Facebook is just referring to the many posts we sometimes see of others promoting random contests and sweepstakes that have nothing to do with their website or company (or much of anything for that matter). So, if you provide plenty of context for your company’s promotion or sweepstakes (not just the rules and regulations) and lend more credibility to it by hosting it on your website or blog so that it doesn’t look like spam, then you shouldn’t have an issue getting a good competition going! Moreover, if you are putting out original content on Facebook regularly that is sending your followers back to your website, blog, or mailing list, you could just put the promotions for the sweepstakes on those actual sections and avoid Facebook’s regulations altogether (but we suggest that no matter your choice, you avoid the “sell no matter what” mentality).
Don’t Recycle Your Content
If you are already purchasing Facebook ads to get your promotional content out there, refrain from copying and pasting the same ad content into a regular post. You don’t need to overkill your readers with the same “buy this” content. While Facebook allowed you to do it on your ads because you paid to be able to do it, they won’t be allowing you to take advantage of that by also pasting it into a free post. It shouldn’t be a big surprise that a company is not down with letting you get “2 for the price of 1” unless otherwise specified.
The Bottom Line
Post reach for Facebook business pages have been on the decline for quite some time now and you don’t want to waste your time by creating “too promotional” posts that will never be seen by your fans anyway. Likewise, the more you post things that your fans don’t want to see, the more Facebook will optimize their experience by not having them view other posts from your page that they may have actually wanted to see. So, the only way to increase your post reach is to make sure that you are only putting out the quality content that your fans actually want to see. That is, the more you post things that people want to see, the more Facebook will start throwing those posts into your follower’s newsfeed mix and VOILA you get your time to shine. Just remember to share things like stories, quotes, and personal experiences with your fans and in the end they will be more likely to come to you for the products or services they need.
Do you think that Facebook is going too far with more regulations or do you agree with their business decision? Share your comments below, we love to hear from you!
Facebook Remains the Platform of Choice for
71% of Online Adults
At GIANT Marketing we use Facebook along with many other platforms in which we can hinge to help assist your brand. Each platform has different tools that can be used to increase your brand’s impressions on the world wide web. Some 71% of online adults are now Facebook users, a slight increase from the 67% of online adults who used Facebook as of late 2012.
According to Pew Research Center’s Internet Project. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites.
Regardless of the rapid growth of other platforms such as Pinterest, Instagram, Vine, and Twitter. Facebook remains the dominant social networking platform. We can help at GIANT Marketing to embrace your Facebook community and maximize your brands potential. We have used and are using the great tool of #facebook to increase the impressions of some of America’s finest brands. Connect with us to see how we can help one another!
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